Australians play more than any other nationality. They also lose the most money per capita. There are several reasons why Australians play at online casinos. Firstly, it is considered a form of entertainment, a way to relax. Secondly, social media users are switching to online casino games to win real money, especially if they are passionate about bonuses and other offers.
The Asia Pacific is the second largest online gambling market. According to a report by Research and Markets, it is expected to grow by 7.31% in 2021. Australia ranks 4th in the world in terms of money spent on gambling. Their total amount increased from $23.7 billion in 2016-2017 to $24.9 billion in 2019-2020. More than 80% of Australians over the age of 18 are involved in land-based or online gambling, 32% of which are casino games.
One Australian player spends $1292.25 a year playing casino games. How can we understand if this is a lot or a little? Compare with the other markets. So, according to the WorldAtlas website, players from other countries spend much less money on gambling:
- Canada – $568;
- Finland – $553;
- Norway – $448.
The population in the Scandinavian countries is smaller than in Australia. Simple math: the average Australian player spends more money in the gambling industry than the Finnish, and there are more such players in general.
Target Audience of Online Gambling in Australia
The most obvious is the breakdown by age of the players engaged in gambling:
- from 18 to 24 – 25.7%;
- from 25 to 34 – 37.5%;
- from 50 to 64 – 61%;
- over 65 – 57.8%
Young people play the least, the segment of players over 50 years old plays much more due to the higher income and availability of free time. In Australia, players with lower incomes spend more on gambling, while those who earn more spend more money in general. People with higher income and education levels are interested in technology and live in a mobile world. Accordingly, they are the main audience of mobile casinos.
Men play more, but not much – 54% versus 46% of women. Australian research found that men are more likely to choose strategic forms of gambling like blackjack, while women will choose chance games like slots.
Thus, Australia managed to take a leading position in the ranking of the most gambling countries. This is due to the legalization of the gambling business and the increasing number of online gambling establishments available to most Australians. The most popular games in Australia include poker, roulette and, of course, slot machines.